Thursday, September 23, 2010
Cinnamon Toast Crunch
Scott's Tip Of The Day: Remember when there used to be three chefs on the Cinnamon Toast Crunch box? Well one day two of them dissapeared. I decided to get to the bottom of this.
Consumer Dear General Mills, I have been eating your cereals for years. I have a quick question. When I was a kid, Cinnamon Toast Crunch had three chefs on the box. One of them was Wendall who is still on the box today. Somewhere along the line the other two Chefs disappeared. What happened to them? Did they retire? Are they OK? What were their names? Thanks for your help -Scott
And their response...
Dear Mr. Solomon:
Thank you for contacting us concerning Cinnamon Toast Crunch cereal. We appreciate the opportunity to address this matter.
These little guys were cute bakers complete with chef hats and aprons. Wendell was the only baker that was named, and due to consumer feedback, we chose have just one baker and to feature him as the "Cinnamon Toast Baker" where he has remained in this title role since 1991. We like to think that the other two bakers retired.
Thank you for your interest!
Consumer feedback? Who would complain about cartoon bakers with chef hats? This was 1991. People were more concerned with the Gulf War. Not cartoon bakers. This just isn't adding up. They like to consider the bakers "retired." So what did you learn today, kids? When someone says cartoons are retired what they really mean is they were taken out to the pasture and shot. SHAME ON YOU GENERAL MILLS. SHAME ON YOU!