Thursday, September 23, 2010
Scott's Tip Of The Day: Lately I have been getting a lot of junk mail from Discover Cards. Do I want a Discover card? NO! Have I ever expressed interest in obtaining one? NO! But week in, week out I keep receiving the same promotional letters. Discover is killing tree after tree. And you know what? All I do is throw them out. How many trees are they killing?
I decided to express my displeasure. I googled David Nelms corporate email address. He's the CEO of Discover. It is firstname.lastname@example.org. I don't expect a response, but I decided to give him a piece of my mind. If he responds, I will be sure to let you know.
Dear Mr. David Nelms,
How are you today? I hope you are well.
I wish I could say the same but I am a little distressed. I keep getting letters from Discover asking me to apply for a credit card. These letters not only arrive at my permanent address, but they arrive at my parents' house too. Addressed to me. Duplicate letters. I haven't lived there in years. Never have I ever opened one of these letters. Not once. Not even as a joke. Straight to the shredder they go. Yes. I shred them. I shred these letters because God knows what kind of personal information you include in there and I don't want my identity stolen.
I am familiar with Discover card. I have seen the commercials. I have also been to enough restaurants, convenience stores and retail outlets to know that no one accepts Discover cards. Mastercard. Visa. American Express. Proprietary establishments accept these cards. Discover? Not so much. Who has a Discover card? No. Seriously. That wasn't a rhetorical question. I am seriously asking because I don't know one person who uses it.
Discover is like the Boost Mobile of the credit card industry. It's ghetto. You run a bootleg operation. You are the Kennedy Fried Chicken of fast food chicken joints. If you were a 1990's pump sneaker you would be the L.A. Gear, not Reebok. You are the RC Cola of the soft drink industry. The only way I would ever request a Discover card is if my credit was completely maxed out on all of my other credit cards and I was pre-approved. I would then max-out your pre-approved Discover card (if I could find a store that accepted it), declare Bankruptcy and go through great lengths to make sure you never collected the money I spent on the useless products I purchased with it.
Your company is killing so many trees by sending these letters out. How many trees have you killed today, David? I am not even talking about other people. I am just talking about tress you killed to send me junk mail! Please stop sending me these letters! You are ruining the environment for no reason! Plus you are spending money to send these out that could go toward health care or other benefits for your employees. Wouldn't that be money better spent?
Look. I know this letter is a little harsh. But I couldn't sugarcoat how I feel. It wouldn't be honest. It wouldn't be right. I imagine you are insulated in a board room bubble and you don't quite understand your company's perception to the general public. I am not some fringe loony. I'm not an ultra liberal hippy or a religious right conservative. I am a successful attorney and businessman. I have normal interests, hopes and dreams. I am John Q. America. If you want to improve the public perception of your company it's going to take a lot of work. First and foremost, business establishments have to start accepting your credit card. No one needs another piece of useless plastic in their wallet. Second, maybe your company should establish creative promotions that would encourage people to obtain one of your credit cards. Sending me tons of junk mail is not creative. It makes me angry. Low APR rates are not creative. EVERYONE HAS LOW INTRODUCTORY APR rates. You are turning people off from your company on multiple fronts. It's almost like you asked your employees to create a multi-pronged attack to annoy potential customers.
If you want to have a serious, frank conversation I would love to talk to you. I think I could give you a lot of insight. Clearly all of the money you are spending on market research is a complete waste. Your company could do a lot better. Don't you think you can do better?
Email me back if you are interested. I would be happy to talk at your convenience.